www — craiglax.com — zsh(ish)

www@craiglax.com ~ % whoami

Craig Lax

Technology Product Leader Dunfermline, Scotland

I've been building software and technology products for over 25 years. Many things have changed in that time but through my work with start-ups, SMEs and multi-national organisations alike, I've learnt three lessons that guide what I do today: 1) let the customer decide what gets built; 2) look after your data and your data will look after you; 3) keep scope honest, work to measureable outcomes, and build in small steps.

AI is changing our lives and it has changed how I build software, not what I expect of the result. Used inside a careful process, with a plan and a review of every change, it lets a small team deliver incredible outcomes, better and cheaper than it used to take much larger ones.

  • AINativeEngineering
  • DigitalTrust
  • Traceability
  • FactoryOfTheFuture

  • IOTEQ Software

    • Managing Director

      Creating a new breed of AI-native digital consultancy, combining deep engineering craft with the pragmatic, human-led use of AI to build digital solutions smarter and faster. Our approach is to define your challenges in terms of measurable outcomes, then build digital products, automations and transformations that solve your business problems.

      We partner with start-ups, scale-ups and enterprise businesses of all shapes and sizes to create data-driven digital products and technology solutions - everything from strategy, discovery and ideation through prototyping and software development to digital transformation, product launch and iteration.

  • Global Electronics Association

    • Chair, IPC-1782 Traceability Standard Committee

      Chairing Revision C of the global electronics "secure supply chain" traceability standard, adding component-level authentication, selective disclosure through verifiable credentials and decentralised identity.

    • Industry 4.0 Strategy Team

      Shaping industry strategy for the "factory of the future" through sustainability, circular economy, data sharing and digital trust, material provenance and applied AI.

  • Digital Trust Taskforce

    • Invited Member

      Defining strategy and developing industry playbooks for digital trust technology adoption in Scotland.

www@craiglax.com ~ % ls -al

www@craiglax.com ~ %